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“Thank You” Goes a Long Way

16 Feb

Nothing makes supporters feel better than being thanked for their contribution. It’s a major step in strengthening the relationship that you’ve made and it can help keep your support rates high. It provides a personal touch to your fundraising campaign and allows them to have an emotional connection to your cause – furthering the success of your campaign.

The Power of “Thank You”

Inspiring supporters to gift again is much easier than gifting for the first time because they have already invested into your cause. According to research by Bloomerang, after their first contribution, 13% of supporters never gift again because they were never thanked[1].

The power behind expressing “thank you” comes from giving supporters the opportunity to see how their contribution impacted your cause. It allows them to celebrate in the progress of your fundraiser and builds excitement for more success in the future. Although a simple “thank you” can be highly impactful. The way you say “thank you” can make all the difference in how appreciated they’ll feel.

The Different Ways of Expressing Thanks

There are plenty of ways to express thanks and each have their own distinct advantages. Here are 3 popular methods that you can use to express thanks:

Emails

The two main advantages of sending a “thank you” email is its cost effectiveness and the ability to spread a message quickly. You can also link your social media accounts to the email, allowing supporters to follow your fundraiser. However, email is the least personal platform and many emails go unread, limiting its impact.

“Thank You” Letter

Sending a “thank you” letter allows your fundraiser to be personal and memorable. It also allows you to be creative in the materials and format, such as bright colored paper and expressive hand-writing. However, creating a personal “thank you” letter is highly time consuming, and it requires postage, envelopes and materials.

Web Video

Creating a web video can be both personable and easy to distribute. It is the most time consuming out of all 3 methods, but it is also the method with the most opportunities. Creating a web video that visually illustrates the progress of your fundraiser is the most impactful way of expressing appreciation.

For example, if you’re fundraising for new football uniforms, sharing a highlight reel with a “thank you” message by the team captain is a powerful way to show that their contribution helped make a difference.

Whatever method you choose to express thanks, the most important thing is to make it personal. It should clearly illustrate how their contribution has impacted your fundraiser and the progress that the fundraiser has made. This will allow supporters to feel ownership over their investment, inspiring them to maintain the relationship and make further contributions overtime.

We’ve started a new initiative at Popcorn Palace called Create Joy! We’ve made exciting new changes to our brochures that will help your fundraiser share its cause and meet its contribution goals. Free Shipping on Orders over $499! To learn more about how our Create Joy initiative will help you reach your fundraising goals, fill out the form below and a fundraising expert will contact you soon!

[1] Jay L. “Why Donors Stop Giving”. Bloomerang. http://fundraisingcoach.com/2013/04/15/guest-post-why-donors-stop-giving/

The Essential Fundraising Checklist

16 Feb

Part of having a successful fundraiser is creating a plan. Fundraisers have many details, stages, and moving parts that must be accounted for to run smoothly. We recommend making a checklist all the essential components of your fundraiser to ensure that you’re prepared to succeed.

To help you start, we’ve created a checklist template that will guide you through the planning stages of your fundraiser:

Purpose and Fundraising Goal: A good fundraiser has clear goals. Make sure you have an understanding for what it that you want to do.

“The purpose of the fundraiser is to…”

“My fundraising goal is to raise $_____ by _____ for _____.”

Is this your first time fundraising with Popcorn Palace? If yes, you can always contact Popcorn Palace for more product information and ideas on how to make this fundraiser your best fundraiser.

My Fundraising Budget: Consider the startup costs of your fundraiser. You’ll need a reliable budget to reach your fundraising goals.

I have itemized and totaled my projected startup expenses for:

  • Promotional Items (posters, flyers, brochures)
  • Equipment (tables, inventory sheets, signage)
  • Organizational Costs (local registration fees, school organization registration fees)
  • “My other costs are ___, ___, ___, and ___.”

“I have added all of my projected startup expenses and will need $___ to start fundraising.”

Remember, you can start fundraising today by selling Gourmet Popcorn with Popcorn Palace at no startup costs!

Organizing My Team: Fundraising is always more fun when you do it with friends. If you’re starting a team, decide who has what responsibilities and when the team will hold meetings.

“We will have team meetings every ____ at _____ and discuss _____.”

Within my team, I have:

  • Team Leader
  • Treasurer
  • Promotion Team
  • Logistics Team
  • “My other team roles are ___, ___, ___, and ___.”

A Plan for Operations: Be sure to have a plan for where your equipment, promotional and fundraising materials will be held. If you’re working with a team, consider asking them if they can help with transportation, setting up, and packing after each fundraising day.

  • Equipment will be stored at ___.
  • Promotional materials will be stored at ___.
  • Fundraising materials will be stored at ___.
  • “Our other materials like ___, ___, ___, are being stored at ___.”

A Plan for Promotions: For people to make a contribution, they’ll need to know about purpose of your fundraiser and how the it will help make a difference. This is where you can get creative on ways to promote your fundraiser.

To promote my fundraiser and its cause, I have:

  • Posters
  • Flyers
  • Brochures
  • Social Media Accounts
  • “We will also promote using ___, ___, ___, and ___.”

If you are promoting at a school, church, or on private property, do you have permission to place promotional materials there?

  • I have permission.

All of the stages listed are the essential steps needed for a successful fundraiser. Use our template as a guide to help you plan your goals, budget, team, operations and promotions. If you feel that your fundraiser may need more development in any of these areas, consider a more detailed plan to make sure that everything you need is accounted for.

At Popcorn Palace, we provide fundraisers with an enormous selection of all-natural Gourmet Popcorn flavors, from tasty Cheddarific to sweet Cookies & Dream. For more information on how Popcorn Palace can help you reach your fundraising goals, fill out our form below and a fundraising specialist will contact you soon! Or visit our popcorn fundraising page for more fundraising information.

Our Best Fundraising Advice

10 Feb

It’s easy to raise the funds you need for your school or organization’s campaign with the help of Popcorn Palace’s delicious gourmet treats – but a little extra planning can go a long way!

We’ve gathered our best step-by-step fundraising advice, to set you on the right track towards meeting your goals.

  1. Get the word out! Communication is key – so make sure you spread the word about your fundraising goals, and communicate your plans to key players as early on in the process as possible. If your campaign requires special planning or approval, you’ll want to address this with your organization or school administration early on, so you don’t run into any snags, later.

    Ask the person in charge of your organization’s community outreach for fundraising advice – and ask them to make an announcement, or put out a call to action. Their assistance can help you gain interest, gather volunteers, and rally community involvement.

  2. Form a team. Ask parents, teachers, and other members of your community to get involved. Once you’ve gathered a team of dedicated supporters, get together to review the helpful info provided by Popcorn Palace’s Fundraising Team. Go over your campaign goals, and make sure that everyone is on the same page.
  3. Create a cheat sheet. Prepare a list of questions which might arise, and give your volunteers suggestions for helpful responses. Make a cheat sheet which describes your sales prices, dates, and other important details, in case your fundraising team needs a little reminder. This will help you avoid any confusion, in future – and help you save time.
  4. Practice your pitch. While it’s true that our gourmet popcorn is so good it sells itself, it’s important to empower your team with a great sales speech. Prepare them to educate others and improve their outreach, by rehearsing a few lines about your cause. They’ll feel more comfortable interacting with others – and your fundraiser will gain more support.
  5. Outline your schedule. You’ll want to make some decisions about when things will happen, in order to keep your campaign running smoothly. Some important milestones to consider include:
  • Collection Dates. Set a clear, defined period of time in which you’ll collect orders – and make sure your volunteers know exactly when your campaign will end. Campaigns which last less than two weeks are ideal – but give yourself a few days of grace time to collect and receive orders from every member of your campaign team.
  • Order Delivery. It’s important to know when your Popcorn Palace Gourmet Popcorn will arrive. Schedule some time to unpack your order for distribution, and you’ll help ensure a smooth experience. All items are pre-sorted by participant.
  • Customer Delivery. Let customers know up front when you expect to deliver their order – you’ll not only avoid confusion, you’ll save time responding to inquiries, down the road.

Remember, stay organized – and stick to your plan! You’ll avoid confusion, create a great fundraising experience for your volunteers, participants, and supporters – and ensure the success of your Popcorn Palace fundraiser.

For more information on how we can help your school or organization launch a successful campaign, and reach your fundraising goals – contact Popcorn Palace today, for expert fundraising advice.

Let’s get popping!

 

Fresh Goals for Fundraising in the New Year

3 Feb

The holiday season is a great time to reflect on the accomplishments of the previous year – and to begin considering your fundraising goals for the year ahead.

At Popcorn Palace, we want to support your organization’s efforts, and help you meet your fundraising goals – which is why we’ve composed this list of our best fundraising strategies!

  • Set SMART goals. In this article on Classy Blog, Allison Gauss discusses a fundraising strategy based around the “SMART” acronym – Specific, Measurable, Ambitious/Attainable, Relevant, and Time-Based. Consider your previous successes and failures, and ask yourself how you can carry those lessons into your current efforts – then outline some basic goals which align with the SMART strategy. By making sure that each goal you set for fundraising meets these requirements, you’ll help set your organization up for success!
  • Examine the gap. Don’t focus simply on beating your fundraising numbers from last year – examine the gap between your previous numbers, and this year’s budget. Then, take a hard look at your identified donors list – do your expected donations cover that gap? If the answer is no, it’s time to consider launching a new fundraising campaign or activity to help you gain fresh support, reach and engage new donors, and raise funds to close the gap.
  • Get personal. According to statistics, 80% of non-profit donations come from individuals – which means it’s time to get personal! Make a list of your organization’s top donors, and reach out to each of them individually. Take the time to develop relationships with these individuals throughout the year – not just when the “giving season” begins! Thank them for their support throughout the year, and remind them how important their contributions are to your organization.
  • Consider planned donations. Creation of a monthly giving program or other scheduled donation plan can be a great addition to your organization’s fundraising goals. Start by asking previous donors to commit to a small planned donation, and see if you can build a network of regular supporters. You may find that such a program helps your organization build a great baseline for fundraising projections, and gain clarity regarding the year’s expected donations.
  • Boost your social media presence. The best way to reach new donors, these days, is to meet them where they are at – online. Join a few networking groups, online meet-ups, or forums dedicated to the causes your organization supports, and start a dialogue regarding your efforts. Social media can be an excellent avenue for creating connection with others who are interested in your cause – and a wider network of supporters will help you more easily meet your fundraising goals.
  • Try something new. Plan a new event, fundraising activity, or campaign – something fresh, fun, and interesting, which adds value to your audience. Not sure where to start? Visit the Popcorn Palace blog, for some inspiration – or contact our fundraising team today! We’re happy to provide the guidance you need to meet your goals, and we would love to help create joy with a new fundraising initiative.

Congratulations on another successful fundraising season! We wish you and your organization the best this coming year, and always. Feel free to contact us below for more fundraising information or visit our fundraising page.

 

Create Joy with Popcorn Palace

28 Jan

Cheese-CaramelCalling all fundraising enthusiasts and popcorn lovers! We’re happy to announce the launch of our Create Joy Initiative with new changes to our fundraising brochure.

We want to help fundraisers communicate their impact of your cause in our brochures. We understand that donors are buying more than great popcorn, they’re also investing in your cause. To help you communicate your cause, we’ve created some big additions to our fundraising brochure.

A New and Improved Fundraising Brochure

Our brochure comes with many exciting changes. The brochure is easier to navigate with added colors and illustrations, headlining our new motto, “When people help each other, amazing things happen.” We’ve also included personal testimonials from Rachael Ray, Warren Buffet, The Chicago Tribune and more to help support your fundraising contributions.

Joy in Every Bite

Near the end of 2015, we added a flavor to the fundraising options never before seen in our fundraising program, Cheese-Caramel. Our classic Brown Sugar Caramel popcorn is coated with cheesy cheddar for a perfect combination of two fan favorites in every kernel.

In addition to our new flavor, we’re announcing a new program – raise $499 in contributions to Popcorn Palace and we’ll handle your shipping for free! Don’t forget, 50% of your purchases will always directly support your cause. Visit Popcorn Palace to read more about our popcorn and programs.

We’re excited to help you meet your fundraising goals with our Create Joy Initiative and new fundraising brochure. To request our brochure or more information about fundraising and how our Create Joy Initiative will help you increase contributions, fill out our form below and a fundraising expert will reach your shortly!

 

Fresh Goals for Fundraising in the New Year

20 Jan

The holiday season is a great time to reflect on the accomplishments of the previous year – and to begin considering your fundraising goals for the year ahead.

At Popcorn Palace, we want to support your organization’s efforts, and help you meet your fundraising goals – which is why we’ve composed this list of our best fundraising strategies!

  • Set SMART goals. In this article on Classy Blog, Allison Gauss discusses a fundraising strategy based around the “SMART” acronym – Specific, Measurable, Ambitious/Attainable, Relevant, and Time-Based. Consider your previous successes and failures, and ask yourself how you can carry those lessons into your current efforts – then outline some basic goals which align with the SMART strategy. By making sure that each goal you set for fundraising meets these requirements, you’ll help set your organization up for success!
  • Examine the gap. Don’t focus simply on beating your fundraising numbers from last year – examine the gap between your previous numbers, and this year’s budget. Then, take a hard look at your identified donors list – do your expected donations cover that gap? If the answer is no, it’s time to consider launching a new fundraising campaign or activity to help you gain fresh support, reach and engage new donors, and raise funds to close the gap.
  • Get personal. According to statistics, 80% of non-profit donations come from individuals – which means it’s time to get personal! Make a list of your organization’s top donors, and reach out to each of them individually. Take the time to develop relationships with these individuals throughout the year – not just when the “giving season” begins! Thank them for their support throughout the year, and remind them how important their contributions are to your organization.
  • Consider planned donations. Creation of a monthly giving program or other scheduled donation plan can be a great addition to your organization’s fundraising goals. Start by asking previous donors to commit to a small planned donation, and see if you can build a network of regular supporters. You may find that such a program helps your organization build a great baseline for fundraising projections, and gain clarity regarding the year’s expected donations.
  • Boost your social media presence. The best way to reach new donors, these days, is to meet them where they are at – online. Join a few networking groups, online meet-ups, or forums dedicated to the causes your organization supports, and start a dialogue regarding your efforts. Social media can be an excellent avenue for creating connection with others who are interested in your cause – and a wider network of supporters will help you more easily meet your fundraising goals.
  • Try something new. Plan a new event, fundraising activity, or campaign – something fresh, fun, and interesting, which adds value to your audience. Not sure where to start? Visit the Popcorn Palace blog, for some inspiration – or contact our fundraising team today! We’re happy to provide the guidance you need to meet your goals, and put the FUN back in fundraising.

Congratulations on another successful fundraising season! We wish you and your organization the best this coming year, and always. Check our fundraising popcorn page for further information or contact us by filling out the form below.

Six Tips to Get More from Door to Door Fundraising!

15 Jan

The idea of door to door fundraising can be nerve-racking for most. But door to door fundraising continues to be a highly effective component for many notable charities and fundraisers.

Studies conducted by McNair Ingenuity Research found that door to door fundraising is the second most successful method of fundraising for major charities with a success rate of 53%[1]. The research has also found additional benefits for the charity, such as bringing awareness to the fundraiser’s cause and opportunities to reach community members who are unresponsive to other promotional methods.

The most important factor to a successful door to door fundraising strategy is preparation. Practicing your delivery, organizing materials, and planning your route are easy tasks that can lead to major results. To get help you start on your door to door fundraiser, we’ve created a list of 6 must-have tips for a successful door to door fundraising campaign:

  1. Understand the Laws of Your State

Depending on your State, you may have to register your charity for a permit to legally have a door to door fundraiser. If the fundraiser is for a school, speak with the administration about registering your fundraiser through the school.

Fundraisers can register at their Attorney General’s office or local police station. The registration process may ask you to provide financial reports and context of your fundraiser, so be sure to have your materials ready.

  1. Visit in Groups of 2 or 3

If your fundraiser is largely made up of children, then it is highly recommended to have adults accompany each group. Having groups of 2 or 3 will not only make door to door fundraising safer, it will also give your groups more confidence.

Also, set a maximum goal for the amount of money or merchandise that you’re willing to carry as a group. After a group has reached their fundraising goal, have them deposit their balance with the charity or organization.

  1. Pick Your Routes Carefully

Take into consideration the kind of neighborhoods that you will visit. If the neighborhood consists of working professionals, it may be best to visit them when they’re home on weekend mornings or after 5:00pm on weekdays. If the neighborhood is largely a retirement community, then consider visiting in the late morning to early afternoon.

If you’re unsure of the demographic of your community, you can use key markers to gain a better understanding of the neighborhoods. Communities with many large recreational areas and parks tend to be occupied by families, whereas large apartment complexes tend to house young professionals. More importantly, only visit neighborhoods that you’re familiar with.

  1. Organize Promotional Materials

Take each visit as an opportunity to spread awareness of your fundraiser. If you meet someone who is uninterested in making a donation, offering them a pamphlet or other promotional materials may inspire them to make a donation later.

To add legitimacy to your fundraiser, make shirts, hats, or badges for your groups to wear advertising your cause. The key is to make the most out of every interaction. If you’re not receiving many donations, then take the opportunity to establish a personal connection to your fundraiser.

  1. Simplify the Giving Process

If you’re selling treats or gathering signatures for your fundraiser, make the giving process as simple as possible. Having too many steps in the giving process can deter donors who are interested in helping your fundraiser but are limited on time.

Your groups will also benefit greatly from a simplified process. By having fewer steps to a successful donation, your groups will have more confidence in interacting with potential donors. Ask your groups for advice or input in how to simplify forms or donation pitches. The more comfortable your groups are with the process the more fluid they will feel about advocating the fundraiser.

  1. Make Nurturing Morale a Priority

The key to a successful interaction is to build hype and excitement about what it is that you’re fundraising for. The organization should focus on nurturing the morale of the groups, offering support to build their confidence as they represent the fundraiser with every interaction. Set time aside after each campaign to thank your groups. Create small and attainable goals for each day, proving to your groups that progress is being made.

The most important factor to a successful door to door strategy is confidence. The safer, simpler, and more rewarding your door to door strategy is, the more confident they will be advocating for the fundraiser. At the very minimum, use each interaction with a potential donor as an opportunity to create excitement for your fundraiser’s cause.

Fundraising doesn’t have to be stressful. Popcorn Palace offers fundraising support for its Gourmet Popcorn customers with informational fundraising kits to get you started. Our Gourmet Popcorn is made with all natural flavors, from Milk Chocolate Drizzle to Cheddarific. Your group will also keep 50% of all the items you sell! For more information about fundraising with Popcorn Palace, fill out the form below and a fundraising expert will contact you shortly.

Or visit our fundraising page for more fundraising information.

[1] Angela B. “What is the most effective method for charity fundraising?”. Mumbrella. http://mumbrella.com.au/charities-can-wrangle-aussie-hip-pocket-211559

5 Fundraising Tips to Keep Kids Motivated

6 Jan

Taking part in a fundraiser can be a highly rewarding experience for kids with an interest in serving their community. It allows them to create and achieve goals, gain business experience, and engage with a cause. For some kids, they approach fundraising with great enthusiasm from start to finish. Others may feel unsure about where to start or how to succeed in fundraising, which is fine. This is where we come in.

To help your kid gain the most out of their successful fundraiser, we’ve created a list of 5 tips to help kids stay motivated:

  1. Offer to Join Your Child’s Fundraising Team

Safety is a major priority when fundraising with kids. Depending on the fundraiser, there may be cooking, preparing, or commuting required. It is important to maintain adult supervision, preferably from their legal guardian, throughout the fundraising campaign to provide help and guidance where needed. If your child is raising money by selling treats, be present at their booth and set a limit to how much money you are going to carry.

Keep in mind that most stores and restaurants prohibit the selling of goods outside of their establishment. If you’re interested in setting a booth outside of a store or restaurant, see your fundraising organization about any sponsorships with local establishments.

  1. Explain The Importance of Fundraising

Depending on the age of your child, they may or may not have a thorough understanding of why they’re participating in a fundraiser. Most school sponsored fundraisers and independent organizations may provide rewards and prizes for fundraising a certain amount. Although receiving prizes is an exciting incentive to fundraise, it may not speak to the purpose of the fundraiser itself.

Use these opportunities to explain to your child why they should fundraise and how it benefits a cause. If they’re fundraising for an awareness campaign, explain to them why the campaign needs help and how their efforts are playing an important role in bringing awareness about an issue.

  1. Make Fundraising Fun

Managing a booth, asking for donations or selling goods can be an intimidating experience for shy or younger children. One excellent way to build confidence is to fundraise with a group of their friends. If your child has friends who are participating in the fundraiser, ask if they are interested in having a friendly competition. This will help the group stay motivated to purse their goals and maintain their enthusiasm.

Turn the less-fun parts, such as setting up or packing, into a game. Help your child find ways in which they can set-up or pack faster. Set a timer and try to beat daily records. Get creative!

  1. Find Achievable Goals

Help your child find reasonable goals for their fundraising efforts. Setting really high goals in a short amount of time is challenging. Depending on their fundraiser, having a really high goal may be discouraging.

Start their fundraiser with short term goals that are easily attainable like managing their baked goods booth every day after school for a week or reach $10.00 in a week. The purpose of these short term goals is to build momentum with a sense of achievement as they make their way to greater goals. Set the benchmark higher each time, giving them greater challenges as they go until they’ve met their overall goal.

  1. Set Your Daily Benchmark

Encourage your child to record the progress of their fundraising efforts. This can be done with a thermometer chart, tracking their short-term achievements, leading to their overall goal. The key is to build excitement for all of the good work that they’re doing as they reach closer to their overall goal. At the end of each fundraising day, help your child count up their earnings and notate their totals, reminding them of how far they’ve come.

The key to any successful fundraiser is motivation. When your child is motivated, they will be more proactive and committed to meeting their goals. Parents or legal guardians can play a major role in helping their child find their confidence by offering their time and resources. With these 5 tips, they’ll reach their goals in no-time!

 

Make fundraising easy with no up-front costs by selling Gourmet Popcorn with Popcorn Palace. We offer the highest-quality popcorn with all-natural flavors, from fluffy Macadamia Magic to a colorful Fruit Rainbow. Our popcorn is perfect for every occasion, from retreats to birthday parties! We are also offering free shipping for popcorn sale dues that are over $499. For more information about fundraising with Popcorn Palace, fill out the form below and a fundraising expert will contact you shortly!

4 Social Media Tips for a Successful Fundraiser

30 Dec

The influence of social media to the success of a fundraising campaign is huge. It allows you to branch your campaign to people who identify with your cause, broadening your audience to reach more donors. Recent studies by Blackbaud show that online giving grew 13.8% in the summer of 2015 when compared to the year before it[1].

While the opportunities found in social media are highly valuable for fundraisers, success comes with time and dedication to your message. To help your fundraiser reach its social media potential, follow our 4 tips to effectively communicate your message to your audience:

  1. Invest in Platforms That Best Fit Your Fundraiser

It’s important to understand the demographic and voice of your social media networks. For example, 30% of people between the ages of 26 – 34 use Twitter with 23% using Facebook[2]. These numbers are different for people between the ages of 18 – 25, with 29% using Facebook and 13% using Twitter[3]. Although these age groups are a few years apart, there is a major difference in lifestyle and experience.

Another thing to consider when choosing your social media networks is the nature of the medium itself. Facebook allows you to share more information than most other platforms with a character limit of 175. Twitter on the other hand caps you at 60 characters. Audience demographics, character limits and other features will play a major role in the way you communicate your message.

  1. Design Content to Your Audience

Before you can ask someone to donate, you need to have an audience of people who identify with your cause. The key to fundraising is to maintain a narrative for your audience to identify with. The narrative tells your audience why they should donate, where the donation is going, and how their part is building into your cause.

Social media gives you the opportunity to bring personality into your narrative by sharing milestones, offering opportunities for involvement, and stay responsive to your audience. To do this effectively, focus your message around social sharing – captivating posts that people publicly identify with. According to Marketo, 73% of people share posts to find people with common interests[4]. Having highly sharable content will organically grow your audience as people identify with your message.

  1. Maintain Your Momentum by Being Interactive

Maintain the momentum of you message by interacting with your audience. A survey conducted by Waggener Edstrom found that 55% of people who engage with causes on social media are inspired to take further action[5]. This can be as simple as updating your logos and images to reflect the holidays and public events or thanking your donors.

Stay in the loop of what people are responding to by using relevant hashtags. For example, if there is a trending hashtag about a football game and your fundraiser is raising money for new football equipment at a local high school, it may benefit your fundraiser to follow the hashtag. The important thing is to stay in the conversation and engage with the subject matter.

  1. Call to Action – Reference Your Website

The most important component of your message is its call to action. Without a call to action, then your audience will not know how they can support your cause. Keep in mind that social media isn’t necessarily designed to accept donations. You will need to refer people to your website or pay page to see value from your efforts.

Social media allows you to engage your message to a broader audience. It offers you more opportunities to drive your narrative and personify your cause, allowing your audience to accept your message as their own. The key is to remain consistent with your message and efforts, maintaining the momentum that you’ve built overtime.

 

Let us be part of your message. Our gourmet popcorn at Popcorn Palace is made fresh with all natural flavors with gift tins. You can earn 50% profit per item with no order limits. For more information, fill our form below and a fundraising expert will contact you soon!

[1] Allyson K. “Online Donations Rise in 2015”. Care2services. http://www.care2services.com/care2blog/onlinedonationsrise

[2] Danielle M. “Social Media Marketing for Musicians”. SlideShare. http://www.slideshare.net/mmmsocialmedia/social-media-marketing-for-musicians-35271915

[3] Ibid.

[4] Brian C. “Contagious Content”. Marketo. http://www.marketo.com/assets/uploads/Contagious-Content.pdf

[5] “14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology”. Nonprofit Tech for Good. http://waggeneredstrom.com/what-we-do/social-innovation/report-digital-persuasion/

Why Start Fundraising in January?

22 Dec

The December months are ending and your fundraiser has had another successful year. You’ve met your goals and set new benchmarks. This begs the question, when should you start? The month of January offers you unique opportunities to start your fundraiser in the right direction. Here are a few reasons why:

Leverage Your Data from the Previous Year

If you’ve had fundraising campaigns in the previous year, one major benefit of starting your fundraising calendar on January is using the data from that year to launch the current year’s campaigns. A simple cost to effort analysis applied overtime will give you a fair assessment on how you performed at certain times of year – holidays, major events, trends and product choices.

In product fundraising, performing an analysis is especially helpful if you’re selling more than one product at the same time. For example, if you’re selling treats to raise money for a charity, find the flavors that sell the best at certain points of the year. This will save you on the cost of the flavor and storage, as well as open new opportunities to try different variations.

It’s The Best Time to Make Partnerships

Most organizations use the end of November and December to assess their budgets for the following year. Make it a priority in January to build partnerships for your fundraising campaigns. This will place your fundraiser ahead in line for sponsorships in the later months throughout the year.

Keep in mind, that a partnership can provide more than funding to operate. They can co-promote your fundraiser or bundle your products and services to help you reach a wider market.

Begin Your Narrative

Fundraising is more than selling a good or service for charity, it’s telling a story and promoting a cause. Tell the story of last year’s successes:

  • Did you surpass quarterly goals?
  • Did your fundraiser have a sponsor?
  • How did your fundraiser impact your cause?

Use January to promote your follow-up goals. For example, if your campaign had a fundraiser that was used to raise money for new football uniforms for local high school. Tell the story of how the team performed and the positive impact that each donation had on the team’s morale.

Most importantly, take the time and give thanks to everyone who donated for the successes of your previous fundraising year. This will inspire your lapsed donors to offer more attention to your fundraiser throughout the new year.

Certain Sectors Perform Better in January

For most fundraisers, the end of the year is the peak season for gift giving. However, for certain sectors the peak continues through January.

In a recent study conducted by Blackbaud, the overall gift giving distribution is around 7.8% for mid-January[1]. This figure surpasses the overall gift giving distributions of February, March, May, and July through September, who are all below 7.8%.[2]

A similar study by Blackbaud also found the month of January in the top 4 highest fundraising months for Education, Public/Society Benefits, and Healthcare.

January’s Ranking for Highest Funding Raised by Sector[3]

  • Public/Society Benefit: 2nd best month
  • Education: 3rd best month
  • Healthcare: 4th best month
  • Medical Research: 4th best month

When fundraising, it is important to stay proactive and work to maintain your momentum into the new year. January offers many opportunities to set direction for your next fundraising campaign with valuable insight and partnerships.

At Popcorn Palace, we believe that fundraising doesn’t have to be done alone – we can help! Earn 50% profit per item by selling gourmet popcorn. All of our popcorn is made fresh with natural flavors, ready for your fundraising campaign. For more information on unique fundraising ideas and opportunities, fill out our form below and an exper

[1] Steve M. “2013 Charitable Gift Giving Report [Infographic]”. http://www.nonprofithub.org/fundraising/2013-charitable-giving-report-infographic/

[2] Ibid.

[3] Anh T. “International Giving Rebounds after Recession-Year Declines”. Asian Philanthropy Forum. http://www.asianphilanthropyforum.org/international-giving-rebounds-recession-year-declines/

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