A fundraising campaign wouldn’t be complete without an active Facebook account. Whether you’re a growing organization that hosts multiple fundraisers or a single cause with a tight deadline, having a Facebook allows fundraisers to engage with supporters.
Fundraisers who are new to managing pages, groups, events and social media campaigns may feel that starting a Facebook account is a large commitment. While it’s crucial to keep active, getting into a productive routine is much easier than you’d think. To get you started using Facebook today, we’ve outlined the essentials of an effective campaign.
Using a Facebook Page vs. Facebook Group
The status updates we see on our newsfeeds from companies, other non-profits, government organizations and celebrities all come from either a page or a group, as they offer unique settings to better manage communication.
To help you decide whether to start a page or group, we’ve organized a list of major differences and preferences:
Posts and information found on pages are made public and generally available to all users. Pages can gain followers through page likes and statuses will show in their feed.
The advantage of administrating a page is access to analytical tools and timed posts that will help your organization curate its content. These analytical tools can be used to boost engagement and attract more followers.
The major difference between a page and a group is the depth of the privacy settings. Groups can remain closed and secretive, which may be preferred for fundraisers who are dealing with sensitive topics or under-aged audiences.
Groups can also send notifications to group members by default, helping members stay updates on shared posts. Group members can also participate in chats, upload their photos into the group’s albums, and collaborate on shared documents.
For closed communities and audiences, a Facebook group may be the preferred method of communication. Larger fundraising organizations who are running multiple campaigns at a large-scale may find pages more inviting than asking supporters to join a group.
Organizing Content That Works
Similar to a personal profile, pages and groups can post status updates, events, milestones and notes for their followers to see. After you’ve decided on running a page or group, you’ll want to start planning out your social media campaigns.
Start by organizing a content calendar that follows the journey of your fundraising organization. If your organization is running multiple campaigns, each with their own fundraising events, promotions, partnerships and deadlines, you’ll want to make sure that your Facebook account is giving coverage.
Collaborate with your promotions team to organize the type of content that will go on Facebook. For example, if the organization is coordinating a talent show in upcoming weeks, you’ll want to have an event write-up, photos and videos taken on-site, and event invites.
Consider using relevant trending topics, holidays and major events to promote your fundraising campaigns. For example, if your school’s athletic booster club is using Facebook to promote its fundraising events, you may want to have content ready for the annual Super Bowl, The World Series, NBA Finals and other large sporting events.
Create Content for Engagement
For some fundraisers, the goal of social media is to foster a community around their cause. On Facebook, this can come in the form of follower engagement – likes, shares and comments – with posts. Publishing content that invites follower engagement will help grow your followers and strengthen support for your cause.
Here are some content ideas that invite follower engagement:
- Thanking supporters and giving shout outs to sponsors.
- Videos and pictures that show progress on the cause.
- Asking followers for volunteer work, ideas and support.
- Commentating on relevant topics, articles, pictures and videos.
Use the Facebook analytics to keep track of your follower engagement. Facebook analytics will also detail gains and losses in followers, giving your organization insight on the type of content to publish.
Managing a Facebook account for your fundraiser can be fun and worthwhile for your cause. The key to a successful Facebook fundraising campaign is to be personable. Like meeting with supporters in person, a welcoming and confident voice will help followers invest in your fundraiser.
Fundraising doesn’t have to feel like a lengthy process. Start fundraising today with a popcorn fundraiser! All of the ingredients in our popcorn are made from all-natural flavors like Better Salt ‘n Pepper and Brown Sugar Caramel for a yummy crunch in every bite. Also, if your raise $499 or more in amounts due to Popcorn Palace we’ll take care of your shipping in the contiguous United States for FREE!
Want more information about popcorn fundraising, Facebook fundraising tips and our other resources? Fill our form below and a fundraising expert will contact you soon!