Promotion Essentials for Your Easter Fundraiser

26 Mar

Spring is in the air and Easter is just around the corner! Families around the world are planning their Easter holidays to spend time outdoors and in their communities where the flowers are in bloom and the birds are singing. With so many activities happening around this time of year, why not host a fundraiser?

The Easter holiday is the perfect time to get creative with promoting your fundraiser. Whether your fundraiser is a year-round or a single day event, centering your promotions around the fun colors and themes of Easter is a good way to join the festivities.

To help you promote your fundraiser this Easter, we’ve created a list of 4 essentials to get you hopping in the right direction.

1. Host Easter-based Events

A major theme of Easter is outdoor activities for kids. Most families celebrate with a traditional Easter Egg Hunt and barbecue full of comfort foods. If your fundraiser hosts regular events, consider hosting a day full of fun activities for the family. Some widely popular events are:

  • Easter Egg Hunt
  • Easter Basket Decoration Competition
  • Egg Toss
  • Photos with The Easter Bunny
  • Easter-Movie Marathon

While an Easter-based event can be highly successful, consider hosting the event a few days before Easter day. Most families may want to preserve Easter Day for a private holiday.

2. Incorporate Easter Themes and Colors on Logos

When most people see pastel colors like robin egg blue and spring green, they immediately think of Easter and Spring weather. Incorporate pastel colors into your logos and other promotions to fit your fundraiser into the Easter spirit.

You can also incorporate other Easter-based themes like rabbits, colorful eggs, robins and lilies into your promotions. For example, if your fundraiser uses social media, update your profile and cover photos with Easter-based alternative logos and themes. This will help your followers identify your fundraiser with the holiday.

3. Easter Discounts

If your fundraiser hosts a bake sale, consider offering a discount a few days before the holiday. The discount can come in the form of a contest, bundles, secret codes or giveaways. Promoting a discount will also help increase your fundraiser’s email subscription or social media followers for other events.

4. Easter Is in The Details

A great Easter promotion is creative with the details of the fundraising campaign. If you’re hosting a bake sale, a colored ribbon or rabbit stickers on the packing can be a great way to get in the Easter spirit. If you’re selling tickets to an Easter Egg Hunt, consider an Easter Bunny on the print or lemon colored ticket paper.

Let Popcorn Palace help you Create Joy this Spring with a gourmet popcorn fundraiser! All of our popcorn is made with natural flavors –  from tasty Brown Sugar Caramel to sweet Fruit Rainbow. When you fundraise with Popcorn Palace, 50% of your purchase orders go directly to your organization! For more information on our fundraising programs, fill the form below and a fundraising expert will contact you shortly!

We’re also hosting or Create Joy and Bloom Contest for a chance to win a delicious large 6-way popcorn tin. Contest rules and conditions can be accessed here, don’t miss your chance to win!

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