Boost Donations With a Great Fundraising Page

2 Mar

We live in busy times – which means that your greatest supporters may never have the opportunity to attend a meeting, volunteer at an event, or march for your cause. Still, the age of digital connectivity has its benefits – namely, the ability to connect with supporters all over the world, through your fundraising website.

Studies have shown that many fundraising websites are simply ineffective at gathering donations – usually, due to the simple fact that their design is not quite up to standard when compared to professionally-designed corporate sites (the ones your supporters are used to seeing). At Popcorn Palace, we know that your charitable organization is used to pinching pennies – so you can spend every available cent on supporting your cause!

To help support your efforts, we’ve created this list of five simple tips you can use to improve your fundraising websites – and increase your collected donations.

  1. Keep it simple. Many fundraising websites are simply too long and complicated to engage their audience’s attention. Tell your story clearly and succinctly, and keep it simple – a paragraph or two should suffice. The best sites are limited to one page in length – so state your mission, and then stick to the bare minimum.
  2. Provide options for payment. We suggest offering credit and debit transactions, as well as an option for PayPal. Audience members respond well to choices – and providing limited selections will help streamline the process. It’s also important to make sure that you brand your payment page, if using PayPal, or a third-party processor – it looks more professional, and will set your supporters at ease.
  3. Offer scheduled giving. Whether you use a pop-up box or standard payment selection, offer your supporters the option of choosing a monthly donation in lieu of a one-time gift. Scheduled giving can help you effortlessly increase your collections, and provide your organization with a reliable source of ongoing income.
  4. Tie your donations to their results. Provide a few simple tiers for suggested donations, and (if possible) tie them directly to your efforts. For instance, if your organization feeds the hungry, showing how many meals can be provided with a $10, $20, or $50 donation will connect your efforts to real results create an emotional connection for your supporters, and drive home the value and impact that each dollar holds.
  5. Create a follow-up message. Once your supporter has completed their transaction, send them to a confirmation page which thanks them for their support, and creates an additional call to action! Make it easy for them to acknowledge their donation via social media, and share your page with other supporters. Word of mouth is a great way to spread your message – and it’s likely your supporters are connected to a network of like-minded folks. Allow them to champion your cause with the click of a button – they’ll feel like a hero, and your cause will benefit!

Don’t forget – your fundraising website is the portal to your entire organization – so make sure it puts your best face forward. A well-planned donations page is clear, simple, and straightforward – and makes it easy for supporters to help your cause!

Still have questions on how to give your fundraising efforts a boost? Popcorn Palace’s fundraising team is happy to help you create joy with your fundraising project.

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