Fresh Goals for Fundraising in the New Year

20 Jan

The holiday season is a great time to reflect on the accomplishments of the previous year – and to begin considering your fundraising goals for the year ahead.

At Popcorn Palace, we want to support your organization’s efforts, and help you meet your fundraising goals – which is why we’ve composed this list of our best fundraising strategies!

  • Set SMART goals. In this article on Classy Blog, Allison Gauss discusses a fundraising strategy based around the “SMART” acronym – Specific, Measurable, Ambitious/Attainable, Relevant, and Time-Based. Consider your previous successes and failures, and ask yourself how you can carry those lessons into your current efforts – then outline some basic goals which align with the SMART strategy. By making sure that each goal you set for fundraising meets these requirements, you’ll help set your organization up for success!
  • Examine the gap. Don’t focus simply on beating your fundraising numbers from last year – examine the gap between your previous numbers, and this year’s budget. Then, take a hard look at your identified donors list – do your expected donations cover that gap? If the answer is no, it’s time to consider launching a new fundraising campaign or activity to help you gain fresh support, reach and engage new donors, and raise funds to close the gap.
  • Get personal. According to statistics, 80% of non-profit donations come from individuals – which means it’s time to get personal! Make a list of your organization’s top donors, and reach out to each of them individually. Take the time to develop relationships with these individuals throughout the year – not just when the “giving season” begins! Thank them for their support throughout the year, and remind them how important their contributions are to your organization.
  • Consider planned donations. Creation of a monthly giving program or other scheduled donation plan can be a great addition to your organization’s fundraising goals. Start by asking previous donors to commit to a small planned donation, and see if you can build a network of regular supporters. You may find that such a program helps your organization build a great baseline for fundraising projections, and gain clarity regarding the year’s expected donations.
  • Boost your social media presence. The best way to reach new donors, these days, is to meet them where they are at – online. Join a few networking groups, online meet-ups, or forums dedicated to the causes your organization supports, and start a dialogue regarding your efforts. Social media can be an excellent avenue for creating connection with others who are interested in your cause – and a wider network of supporters will help you more easily meet your fundraising goals.
  • Try something new. Plan a new event, fundraising activity, or campaign – something fresh, fun, and interesting, which adds value to your audience. Not sure where to start? Visit the Popcorn Palace blog, for some inspiration – or contact our fundraising team today! We’re happy to provide the guidance you need to meet your goals, and put the FUN back in fundraising.

Congratulations on another successful fundraising season! We wish you and your organization the best this coming year, and always. Check our fundraising popcorn page for further information or contact us by filling out the form below.

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