Six Tips to Get More from Door to Door Fundraising!

15 Jan

The idea of door to door fundraising can be nerve-racking for most. But door to door fundraising continues to be a highly effective component for many notable charities and fundraisers.

Studies conducted by McNair Ingenuity Research found that door to door fundraising is the second most successful method of fundraising for major charities with a success rate of 53%[1]. The research has also found additional benefits for the charity, such as bringing awareness to the fundraiser’s cause and opportunities to reach community members who are unresponsive to other promotional methods.

The most important factor to a successful door to door fundraising strategy is preparation. Practicing your delivery, organizing materials, and planning your route are easy tasks that can lead to major results. To get help you start on your door to door fundraiser, we’ve created a list of 6 must-have tips for a successful door to door fundraising campaign:

  1. Understand the Laws of Your State

Depending on your State, you may have to register your charity for a permit to legally have a door to door fundraiser. If the fundraiser is for a school, speak with the administration about registering your fundraiser through the school.

Fundraisers can register at their Attorney General’s office or local police station. The registration process may ask you to provide financial reports and context of your fundraiser, so be sure to have your materials ready.

  1. Visit in Groups of 2 or 3

If your fundraiser is largely made up of children, then it is highly recommended to have adults accompany each group. Having groups of 2 or 3 will not only make door to door fundraising safer, it will also give your groups more confidence.

Also, set a maximum goal for the amount of money or merchandise that you’re willing to carry as a group. After a group has reached their fundraising goal, have them deposit their balance with the charity or organization.

  1. Pick Your Routes Carefully

Take into consideration the kind of neighborhoods that you will visit. If the neighborhood consists of working professionals, it may be best to visit them when they’re home on weekend mornings or after 5:00pm on weekdays. If the neighborhood is largely a retirement community, then consider visiting in the late morning to early afternoon.

If you’re unsure of the demographic of your community, you can use key markers to gain a better understanding of the neighborhoods. Communities with many large recreational areas and parks tend to be occupied by families, whereas large apartment complexes tend to house young professionals. More importantly, only visit neighborhoods that you’re familiar with.

  1. Organize Promotional Materials

Take each visit as an opportunity to spread awareness of your fundraiser. If you meet someone who is uninterested in making a donation, offering them a pamphlet or other promotional materials may inspire them to make a donation later.

To add legitimacy to your fundraiser, make shirts, hats, or badges for your groups to wear advertising your cause. The key is to make the most out of every interaction. If you’re not receiving many donations, then take the opportunity to establish a personal connection to your fundraiser.

  1. Simplify the Giving Process

If you’re selling treats or gathering signatures for your fundraiser, make the giving process as simple as possible. Having too many steps in the giving process can deter donors who are interested in helping your fundraiser but are limited on time.

Your groups will also benefit greatly from a simplified process. By having fewer steps to a successful donation, your groups will have more confidence in interacting with potential donors. Ask your groups for advice or input in how to simplify forms or donation pitches. The more comfortable your groups are with the process the more fluid they will feel about advocating the fundraiser.

  1. Make Nurturing Morale a Priority

The key to a successful interaction is to build hype and excitement about what it is that you’re fundraising for. The organization should focus on nurturing the morale of the groups, offering support to build their confidence as they represent the fundraiser with every interaction. Set time aside after each campaign to thank your groups. Create small and attainable goals for each day, proving to your groups that progress is being made.

The most important factor to a successful door to door strategy is confidence. The safer, simpler, and more rewarding your door to door strategy is, the more confident they will be advocating for the fundraiser. At the very minimum, use each interaction with a potential donor as an opportunity to create excitement for your fundraiser’s cause.

Fundraising doesn’t have to be stressful. Popcorn Palace offers fundraising support for its Gourmet Popcorn customers with informational fundraising kits to get you started. Our Gourmet Popcorn is made with all natural flavors, from Milk Chocolate Drizzle to Cheddarific. Your group will also keep 50% of all the items you sell! For more information about fundraising with Popcorn Palace, fill out the form below and a fundraising expert will contact you shortly.

Or visit our fundraising page for more fundraising information.

[1] Angela B. “What is the most effective method for charity fundraising?”. Mumbrella.

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