Dos and Don’ts of Modern Fundraising

17 Dec

Smaller organizations such as school clubs, fan groups and special interest societies typically have to run at least one or two fundraisers a year to make ends meet. Some organizations simply send out a donation request to their donor mailing list, others host a gala charity event, but groups with a lower profile most commonly sell products like t-shirts or candy or popcorn to their friends, family and the general public to raise funds.

Fundraising Dos

  1. Do get organized, but don’t overdo it. It is important to keep careful track of product inventory and sales, and setting goals and firm deadlines is also a good idea. But you don’t want to have a five-page list of exactly how, what and where the product must be sold. For the most part, it’s best to let people take the initiative and trust them to exercise good judgment in selling the fundraising products.
  2. Do have an online presence. Any size organization can afford to have a website today, and it takes very little time to add a new page to an existing website. It might even be a good idea to have a dedicated website if you are running a larger fundraiser.
  3. Do get everyone involved. It’s also important to get as many people in the organization involved in the fundraiser as possible. This is especially true for school or special interest club organizations where everyone will derive benefit from the proceeds of the fundraiser.
  4. Do offer incentives. Keeping people motivated is always a good idea, and some reasonable and fun incentives (gift cards, free movie passes or night in a local B&B, etc) can create some friendly competition to help drive sales.

Fundraising Don’ts

  1. Don’t use the same fundraising idea over and over again. Both the members of the group doing the fundraising and your buyers/donors get burned out if you sell the same old tee shirts every year. You need to change things up and sell something that people can get really excited about — like more than a dozen varieties of delicious gourmet popcorn from Popcorn Palace.
  2. Don’t rely on the same people to organize the fundraiser every year. It’s just human nature that most people burn out after a couple of years leading fundraisers. Bring in new blood as much as possible to keep your fundraising team motivated and effective.
  3. Don’t forget to thank your volunteers and donors. This might seem obvious, but thanking everyone that participated in your fundraiser takes some organization. You need to have the names and  mailing/email addresses of all your buyers and your volunteers in a database, and somebody will need to spend at least a couple of hours creating mailing list and sending out bulk email thank you messages or, even better, snail-mail thank you notes.

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