Archive | July, 2014

Have a Game Plan for Popcorn Sales

25 Jul

We can’t emphasize enough just how important preparation and planning are to a successful fundraiser. Knowing your audience, setting goals and seeking out opportunities are key to meeting and exceeding your sales goals!  Before launching your popcorn fundraiser, take a look at all the potential ways you can sell popcorn, and weigh the pros and cons of each to determine which ones best suit your group. Use the following suggestions to help come up with a solid game plan for popcorn sales.

Students Selling to Student

This might be the easiest way to sell popcorn because kids are always looking for something yummy to snack on, and they’re impulsive buyers. The downside of this is kids don’t often have a lot of cash on them. When students are selling to fellow students suggest reaching out to them before lunchtime, when they might have more available cash on hand.

Selling to Family

Selling popcorn bags to family is a no-brainer. Our families are often our best resource because they want to support us in all endeavors. However, because of this, family can often get over-utilized. When setting your fundraising dates, be aware of any major family events, such as a wedding, which may limit your results. However, you can sometimes turn obstacles into a blessing. Savvy sales people will know how to take advantage of having their family members all together in one room.

Parents Selling to Co-Workers

Co-Workers can often be great for fundraising, but because of this people can get sick of being asked to participate in fundraisers. Make sure to give yourself a good window of time before launching the fundraiser so you can start planting seeds. Start telling people about the popcorn fundraiser – get them excited about Popcorn Palace’s signature flavors. This is also a great time to start telling everyone about how the funds will be used. If the funds are for a school or church group, start talking them up and make sure to personally invite co-workers to upcoming games or events.

Selling at Sporting Events & Other Venues

Selling at sporting events and other storefronts, such as grocery stores, can be a fantastic way to rack up the sales! You’re exposing the group to a new market and endless resources. However, this means there are a few more hoops to jump through. First and foremost, you need to request permission from the venue. Make sure to give them plenty of notice because scheduling can be difficult. Remember, they deal with non-profit organizations regularly.

The downside of selling at a venue to folks who may be unfamiliar with you is that they may not feel comfortable giving you money up front. Therefore, if this is part of your business plan, we recommend you order the popcorn first and sell the actual snack bags, signature jars, value bags and even gift sets on-site. You may also want to hand out business cards just in case people decide they want more, because it’s likely they will after they taste that first heavenly kernel!

Good luck and get poppin’!

Five Great Fundraising Ideas for Sports Teams

7 Jul

Have you exhausted all of your creative fundraising resources for your son or daughter’s sports team? Take a look at these fresh concepts to spark some innovative ideas for your next fundraising adventure!

Sports Night Out

Take advantage of your sports-loving family and friends and organize a sports night by partnering with a local restaurant. Kid-friendly ones with a lot of TV’s are best. Plan the evening around a popular game or sports event and then promote it via Facebook, email and word-of-mouth. A pre-arranged percentage of the profits from that evening will go towards the team. You can even sell merchandise at the event, such as t-shirts, buttons and hats with the team logo.

Professional Photo Sessions

Find out if there’s anyone on your team that has a friend who is a professional photographer, and ask if he or she would be willing to donate their time on a weekend day or weekday evening. Next, book time slots for families, individuals or couples at the school or even outside of the school. Have your group reserve time slots using SignUpGenius.com, which is an easy way to manage scheduling and other information.  Besides the cost of printing, your organization earns 100% of the profits.

Create a Calendar

Print a calendar with team photos and sell them at games or other school-related events. To produce a professional–looking product can be a bit time-consuming but also extremely fun. Put each member in charge of something, such as costumes, locations and equipment. Make sure to do your research to find a place that will print inexpensive but good quality calendars. Online is a good place to look, but you might also find a local business willing to donate a percentage of the cost to help support the team. You’d be surprised what you can get for free if it’s for a good cause and you’re willing to ask!

Host a Tournament Event

This is an exciting way to promote healthy competition and get your fans involved. Other teams will have to play to pay, and you can sell tickets to the event. If you want to bump it up a notch, you can even create a theme around the tournament and plan mini competitions throughout the day. Find vendors willing to sponsor food for a concession stand and brainstorm other merchandise that can be sold throughout the day. The profits go directly to the team. Make sure to let people know what you’re using the funds for to get them excited about their contribution!

Flavored Gourmet Popcorn

If you’re looking for a fresh idea, there’s nothing fresher than fundraising with flavored gourmet popcorn. No more chocolate or cookie dough!  Popcorn Palace has an array of delectable flavors from Brown Sugar Caramel to Spicy Cheese and Fruit Rainbow that kids, parents and friends will love. Check out our fundraising page for more details on how to organize your popcorn fundraiser today!