Fundraising 101: Choosing the Right Fundraising Program

6 May
Once you’ve made the decision to start a fundraiser, there are many questions to consider, but the most important is which program is best for your organization. It’s the first decision that needs to be made as many details depend upon the program that you select. There are three main types of fundraisers to choose from, including: pledges and donations, product fundraisers and event fundraisers.
With pledges and donations, you will ask potential donors for support through monetary or product contributions. In order to gain the support of donors, your organization could contact businesses, ask for help from friends and family members, or go door-to-door.
A product fundraiser is when you sell products that you purchase from a reputable supplier. There are many great fundraising companies that will provide you with information about their products and fundraising program if you contact them. Keep in mind that product fundraisers have different sales approaches, such as direct sales, order programs and online programs. A good idea is to determine which program and sales method would be most profitable for your participants.
Finally, an event fundraiser is an opportunity for the members of your organization to collectively offer a product, service or occasion where profits are raised at that very moment. Event fundraisers can include: bake sales, car washes, walk-a-thons, dances and so much more.
While considering the many fundraising programs that are available, assess how many participants you have and which programs they would be willing to try. Also, judge whether or not your group wishes to conduct a one day event or are committed to a program that will run for a week or more. And of course, consider which program will help you earn the profits your organization is looking to raise.

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