3 Tips for Face-to-Face Fundraising Confidence

27 Apr

A major component to a successful fundraiser is understanding how to effectively communicate your fundraiser’s purpose and progress to potential supporters. While people are comfortable writing an email, drafting a letter or social media post, face-to-face fundraising can feel like a nightmare.

Face-to-face fundraising is the most effective method to raise money for a cause. It is also the most challenging, as it requires practice with soft skills and a good amount of confidence. Like all other skills, practice makes perfect and anyone can learn to be a great face for their fundraiser!

To help you build your confidence and face-to-face fundraising rhythm, we’ve created a list of 3 tips to get you started immediately.

Tip #1: Start the Conversation with Positivity

Expressing positivity is a great way to set a comfortable tone when talking about your fundraiser. Most fundraising causes are heavy with sensitive topics that can make it difficult for potential supporters to jump into. Positivity sets an approachable first impression, allowing you to ease into conversations.

The best way to start a positive conversation is by standing or siting tall and smile early. Good posture will help you feel more confident and better manage your breathing, helping reduce anxiety. There are also numerous studies that show smiling as a major factor in maintaining a relaxed heartrate during stressful activities.[1]

Tip #2: Stay Curious and Learn About Your Supporters

“Small talk” gets a negative reputation as being not genuine and forced. That’s because most fundraisers fail to have an authentic interest in supporters. It’s important to remember that fundraising is a community effort. Without support from the community, the fundraiser will find a difficult time in advancing its cause.

Approach “small talk” as an opportunity to introduce your fundraiser to members of your community. Start by asking yourself:

  • Who is in my community and what are they interested in?
  • If you’re hosting an event or presentation, what made them want to attend?
  • How can your fundraiser develop their ideal community?

The focus of these questions are centered around understanding the wants and interests of members in your community, making your conversations feel less like “small talk”.

Tip #3: Show Gratitude

Showing gratitude before, during, and after your conversations with potential supporters will help deepen your relationship, increasing the likelihood of gaining and continuing support.

Everyone wants to feel acknowledged and appreciated. Showing gratitude can make all the difference in future interactions with the community, even if they initial say “no”. There’s always a chance that they may want to support your fundraiser later. We believe so strongly in expressing gratitude for supporters that we’ve written a full blog about it.

The key to gaining confident in face-to-face fundraising is practice. The first few attempts will feel difficult, but don’t grow discouraged. Use these 3 tips to help you find your rhythm and better engage with potential supporters.

At Popcorn Palace, we want to help your fundraiser Create Joy with a tasty Gourmet Popcorn snack! Get started immediately with no up-front costs or minimum orders. All of popcorn is made fresh using all-natural flavors like salted caramel and fruit rainbow. If you raise $499 or more in amounts due to Popcorn Palace, we’ll handle your shipping in the contiguous U.S. for FREE!

Learn more about our fundraising programs by filling the form below.

Learn more about Popcorn Palace here.

[1] Lindsay A. “Forcing a Smile Genuinely Decreases Stress”. The Atlantic. http://www.theatlantic.com/health/archive/2012/07/study-forcing-a-smile-genuinely-decreases-stress/260513/

Fundraising Is Easy with Popcorn Palace!

21 Apr

With over 15 years of experience in popcorn fundraising, Popcorn Palace has helped countless fundraising campaigns create joy and meet their goals. Since the beginning, we’ve understood the impact that community support can have on a fundraising campaign.

Today, we continue that tradition by providing fundraisers with extensive resources and ideas for their fundraising success.

Hitting Home Runs with Popcorn Palace

We’ve seen many fundraisers hit their campaign goals, such as Bethany Valle and her son’s little league baseball team’s goal of $300 for an end-of-year celebration. With popcorn fundraising and the help of Popcorn Palace’s extensive resources, the team took a one-week trip to Kennedy Space Center Space Camp for gifted students.

When we asked Bethany about her experience with Popcorn Palace, she said, “The best thing about Popcorn Palace is that it is easy to sell a product that is good.”

We Offer Our Wealth of Knowledge

Our team of fundraising experts work hard to provide you with the latest resources available for successful fundraising. We’ve written years’ worth of weekly blogs, packed with the latest tips, strategies, and creative fundraising ideas to give our fundraisers the leading edge.

Our blog posts cover a wealth of fundraising topics, from the best door-to-door fundraising tips to social media strategies. Stay updated on the most effective tips and strategies by signing up to our e-newsletter at the bottom of the page for our latest news, special announcements & offers.

Tasty Gourmet Popcorn Treats

We take pride in making every kernel pop with a wide array of flavors and combinations. All of our Gourmet Popcorn is made with 13 natural ingredients and flavors, from rich Nutty Caramel to crispy Brown Sugar Caramel, made fresh and ready for your fundraiser.

Our Gourmet Popcorn comes in a variety of container sizes for our fundraisers. Ranging in sizes from a 1/3 Gallon Snack Bag, perfect for busy bodies to a large 2 Gallon Signature Gift Tin, perfect for parties, friends and families. We’re also offering our best value, a 6-Flavor Gift Set with Cheddarific, Nutty Caramel, Brown Sugar Caramel, Spicy Cheese and more!

Programs That Get Results

One of the major benefits in fundraising with Popcorn Palace is our incredible fundraising program that requires no startup costs or minimum orders. All popcorn purchases are made-to-order, perfect for large organizations, school groups, sports teams, or community groups.

You can also earn 50% profit on each item sold, making fundraising easy and stress free! Also, for a limited time only, fundraisers who raise over $499 in amounts due to Popcorn Palace will receive free shipping throughout the contiguous United States!

At Popcorn Palace, we make fundraising simple and enjoyable with a tasty gourmet treat that everyone will love. Start your fundraising journey today with Popcorn Palace for absolutely no startup costs!

Interested in fundraising? Fill out the form below, and we can answer any of your questions.

Earn Profits for Your Organization with Popcorn Palace

13 Apr

Fundraising doesn’t have to feel challenging. Popcorn Palace has many great programs to get you started immediately with minimal start-up costs and a wealth of resources for inspiration and ideas. Our programs are perfect for fundraising projects of any size and requires little commitment, allowing you to take complete control of your fundraising efforts to generate strong profits.

Selling Gourmet Popcorn Is Easy

When people think about selling baked goods and other tasty treats, the first thing that comes to mind is cookies. While they may be tasty, they aren’t the most original idea and you’ll find yourself in thick competition when it’s time to start fundraising. Gourmet popcorn allows your fundraiser to stick out from other fundraisers, giving you the lead in raising money for your cause.

Our gourmet popcorn also comes in 13 all-natural flavors, from crisp Cheddarific to creamy Nutty Caramel, all of our popcorn is made with fresh roasted nuts and authentic fruit oils for the upmost crunch in every bite.

Large Selection of Popcorn Order Sizes

Fundraisers get access to a large selection of popcorn order sizes for fundraising, from a 1/3-gallon Snack Bag for a tasty treat on the-go to a large 2-gallon Signature Gift Tin. We’re also offering the fan favorite 6-Flavor Gift Set, which includes 6 Snack Bags of Brown Sugar Caramel, Spicy Cheese, White Cheddar and more.

We Help You Create Joy

We’ve recently updated our fundraising brochures to help organizations and campaigns promote their cause and Create Joy. The new brochure has an easy-to-read format for customers and testimonials from Rachael Ray, Warren Buffet, and more. The header of the brochure introduces our moto to help inspire contributions – “When people help each other, amazing things happen.”

You Can Earn 50% Profit On Each Item

What our fundraisers love the most about Popcorn Palace is the opportunity to earn 50% profit on each item sold. There are absolutely no up-front costs or minimum order to fundraise with Popcorn Palace. All orders are sorted by participant, making fundraising in large groups simple and stress free.

Raise Over $499 and Get Free Shipping

Fundraisers who raise over $499 in amounts due to Popcorn Palace will receive free shipping! This is the perfect value for larger fundraising organizations or campaigns. Orders can be shipped and tracked throughout the contiguous United States from our facility in Illinois with a working email address.

Fundraising with Popcorn Palace presents valuable opportunities to raise money for your organization or campaign at minimal risk to you. With no up-front costs, minimal orders, and 50% profit on each item sold, Popcorn Palace is the easiest, most profitable fundraiser for your organization or campaign.

For more information about fundraising with Popcorn Palace or unique fundraising ideas, fill out our form below and a fundraising expert will contact you shortly. Or visit our Popcorn Fundraising page for more information.

Last Chance for Chocolate Popcorn Orders

6 Apr

L-ChocolateDrizzleCaramel_Group-dtlPopcorn Palace uses premium ingredient to serve you delicious, quality flavored popcorn each and every time. Because we only serve you the very best, we do not ship our chocolate flavors during the hottest months of the year. Three of our most popular flavors are coming to the end of their yearly seasons—October 1st to April 30th.

  • Milk Chocolate Drizzle

Our premium popcorn is covered in Brown Sugar Caramel and then hand-drizzled with rich milk chocolate. It satisfies your cravings—crunchy, creamy, chocolatey and sweet.

  • Double Chocolate

If you are a super chocolate fan, then this double chocolate popcorn is for you. We drizzle rich milk chocolate and sweet white chocolate over lightly salted, slightly sweet Kettle Corn. It’s rich and delicious.

  • White Chocolate Peanut Butter

The combination of chocolate and peanut butter is a crowd-pleaser. This is one of the first flavors to go at a party. We start with our sweet and salty Kettle Corn, add white chocolate, and finish this flavor off with premium peanut butter.

All three of these are very popular, so make sure you get your order in by April 30th. They’ll be back in October, but that is months away. To help you satisfy your chocolate popcorn craving, we have a special code for you. Use this promo code, “CHOCOBLOG16,” to get free shipping on Diving Bags for chocolate flavors only. This promotion expires April 30th at midnight CST.

If you have any questions about fundraising with popcorn or our other tasty flavors, fill out the form below. You can always read more about us at Popcorn Palace.

5 Tips for a Successful Spring Fundraiser

1 Apr

When most fundraisers think of Spring, they imagine themselves winding down and planning for the upcoming Summer months. Most school programs and major holidays have passed and people are starting to plan their family vacations. However, Spring also offers many unique fundraising opportunities for creative ideas. Here are 5 tips for a successful Spring fundraiser:

Incorporate The Lovely Weather

 

After many months of feeling cooped indoors, people are anxious to go outside and enjoy the Spring weather. Fundraisers should consider connecting their campaign to the excitement of warmer weather and greener grass.

If you’re selling sweets and baked goods, emphasize sweet flavors, spring designs and bright colors into your decorations and promotions. Fundraisers should also consider locating their booths and stands in parks and other outdoor venues.

Sell Tasty Spring Treats

 

Spring is the perfect time to start selling fruity and refreshing sweet treats. Many families and friends will want to host a picnic or an outdoor barbeque. Hosting spring treat sales like chocolate covered pretzels, cookies and gourmet flavored popcorn tins are a great way to fundraise and put smiles on people’s faces.

Keep in mind, that if you want to sell frozen treats and other perishables, you may need to carry a cooler with you. The warm weather can be hard on these treats if they’re left outside for too long.

Experiment with Fundraisers

 

The advantage of hosting a fundraiser during the Spring is less competition from larger fundraisers. This gives the opportunity to experiment with smaller, low cost fundraisers like a face painting booth, flower booth or popcorn stand.

If you have larger campaigns planned for the Summer months, use the Spring to test the smaller components. For example, if you’re hosting a large festival in the Summer with multiple bands, booths, contests, and other attractions, you may want to host a small showcasing of select attractions to test the logistics. This will help you better plan for the larger Summer campaigns.  

Focus Campaigns Around Holidays and Spring Vacations

 

The Spring months has its own share of holidays to look forward to like Easter and Mother’s Day. Incorporate these holidays into your Spring fundraising campaigns for more sales.

Many families and friends also travel for Spring Break. If you’re located in a city with a lot of tourist attractions, consider hosting a small sale or event that plays to these attractions.

Involve the Community

 

Next to the Winter holidays, Spring is the time where people feel most inspired to join an organization for community service. If you’re raising money for a non-profit or community project, consider recruiting volunteers and advocates. The extra manpower will help broaden the reach of your fundraiser, raising more money in less time.

The sun shine longer and the air is crisper in the Spring; it’s the perfect time to start a fresh new fundraising campaign. The Spring months offer unique opportunities to try smaller campaigns with minimal risks as you plan for the Summer months.

Create Joy this Spring with a gourmet popcorn fundraiser from Popcorn Palace! All of popcorn is made fresh using all-natural flavors like salted caramel and fruit rainbow. If you raise $499 or more in amounts due to Popcorn Palace, we’ll handle your shipping for FREE! Learn more about our fundraising programs by filling the form below.

Popcorn Palace is hosting the Create Joy and Bloom Contest for a chance to win a tasty large 6-way popcorn tin. The contest rules and conditions can be found here, don’t miss your chance to win!

Promotion Essentials for Your Easter Fundraiser

26 Mar

Spring is in the air and Easter is just around the corner! Families around the world are planning their Easter holidays to spend time outdoors and in their communities where the flowers are in bloom and the birds are singing. With so many activities happening around this time of year, why not host a fundraiser?

The Easter holiday is the perfect time to get creative with promoting your fundraiser. Whether your fundraiser is a year-round or a single day event, centering your promotions around the fun colors and themes of Easter is a good way to join the festivities.

To help you promote your fundraiser this Easter, we’ve created a list of 4 essentials to get you hopping in the right direction.

1. Host Easter-based Events

A major theme of Easter is outdoor activities for kids. Most families celebrate with a traditional Easter Egg Hunt and barbecue full of comfort foods. If your fundraiser hosts regular events, consider hosting a day full of fun activities for the family. Some widely popular events are:

  • Easter Egg Hunt
  • Easter Basket Decoration Competition
  • Egg Toss
  • Photos with The Easter Bunny
  • Easter-Movie Marathon

While an Easter-based event can be highly successful, consider hosting the event a few days before Easter day. Most families may want to preserve Easter Day for a private holiday.

2. Incorporate Easter Themes and Colors on Logos

When most people see pastel colors like robin egg blue and spring green, they immediately think of Easter and Spring weather. Incorporate pastel colors into your logos and other promotions to fit your fundraiser into the Easter spirit.

You can also incorporate other Easter-based themes like rabbits, colorful eggs, robins and lilies into your promotions. For example, if your fundraiser uses social media, update your profile and cover photos with Easter-based alternative logos and themes. This will help your followers identify your fundraiser with the holiday.

3. Easter Discounts

If your fundraiser hosts a bake sale, consider offering a discount a few days before the holiday. The discount can come in the form of a contest, bundles, secret codes or giveaways. Promoting a discount will also help increase your fundraiser’s email subscription or social media followers for other events.

4. Easter Is in The Details

A great Easter promotion is creative with the details of the fundraising campaign. If you’re hosting a bake sale, a colored ribbon or rabbit stickers on the packing can be a great way to get in the Easter spirit. If you’re selling tickets to an Easter Egg Hunt, consider an Easter Bunny on the print or lemon colored ticket paper.

Let Popcorn Palace help you Create Joy this Spring with a gourmet popcorn fundraiser! All of our popcorn is made with natural flavors –  from tasty Brown Sugar Caramel to sweet Fruit Rainbow. When you fundraise with Popcorn Palace, 50% of your purchase orders go directly to your organization! For more information on our fundraising programs, fill the form below and a fundraising expert will contact you shortly!

We’re also hosting or Create Joy and Bloom Contest for a chance to win a delicious large 6-way popcorn tin. Contest rules and conditions can be accessed here, don’t miss your chance to win!

Booster Club Fundraising: Do’s and Don’ts

17 Mar

Booster clubs have long offered their assistance and support to schools seeking to raise money for student programs. And with recent budget cuts drastically affecting many traditional extracurricular activities, the role of booster club fundraising has never been more important!

Still, regulations set into effect by district and governmental authorities can make booster club fundraising a bit more complicated these days – which is why the experts at Popcorn Palace have outlined these important “do’s” and “don’ts”…

Do maintain contact with your school or university’s administration. Make sure you provide them with the details of your planned fundraising efforts before beginning each project – and ask for their approval prior to spending funds.

Don’t isolate your club. A tailgating fundraiser could benefit immensely from the combined efforts of cheerleading, band, and the football boosters – so, why not join forces for the benefit of all? Do reach out to parents and supporters of other groups, and actively seek opportunities which allow collaboration. You’ll widen your network, and support the success of your booster club fundraising efforts.

Do ask the parents of graduating seniors to mentor your new recruits. Begin courting parents of new students with an open house or introduction at (or before!) your freshmen orientation. Pair them up with experienced members, to help them learn the ropes, and get comfortable with the way your booster club works before taking over.

Don’t overlook the value of 501(c)3 status. It may take some time to register as a tax exempt organization, but it is definitely worth the effort! Do ask a local attorney for help in guiding your club through the process, and maintaining your status once the paperwork has been filed successfully. They’ll be doing a great service to their community – and you’ll gain the ability to legally promote your booster club fundraising efforts, collect contributions, and provide a tax benefit to your donors.

Do establish formal accounting policies and procedures. It’s important that you track your booster club fundraising efforts and results, and maintain accurate financial records, to remain in compliance with authorities.

Don’t forget to contact friends, alumni, and local businesses. Staying in touch with your community is key! So make sure to communicate your fundraising plans to others, so that they can easily contribute to your success.

Don’t overextend. One of the biggest mistakes a booster club can make is to run too many fundraising events. It’s far better to run a few successful fundraisers, than to run constant or simultaneous campaigns. Do simplify your efforts, by running straightforward, easy-to-manage campaigns 2-3 times per year – your concentrated efforts will be more organized and impactful – and you’ll see the rewards!

Do seek out partners who add value to your campaign. There are many businesses and organizations who are willing to offer your booster club assistance – and they can add value and variety to your fundraising efforts. The fundraising team at Popcorn Palace is a great example! We offer expert advice, guidance, and assistance – all while providing your booster club with delicious and nutritious treats which entice and delight your supporters.

Don’t just take our word for it! Click here, to see how Popcorn Palace supports the fundraising efforts of schools and charitable organizations nationwide, with no upfront costs – and learn how our gourmet popcorn can add flavor to your booster club fundraising efforts! We’re helping organizations create joy!

How to Write an Impactful Fundraising Story

8 Mar

Every successful fundraiser understands the importance of a clear message. When people support a fundraiser, they are also supporting an idea. While facts and statistics are great ways to communicate the importance of an idea. The gluing factor for a fundraiser is a relatable story.

A fundraiser only has one chance to make a knock-out first impression. Long facts and statistics need context to make sense, and they tend to slip from the listener’s mind. On the other hand, a compelling narrative is much more memorable as people relate to its challenges and characters.

A great story will also help supporters visualize where the fundraiser is going and how they can help reach its destination. To help you reach your fundraising success, we’ve outlined the critical tips to consider for a compelling fundraising story:

Tip #1: Understand Your Purpose

Before drafting your fundraiser’s story, you need to have a thorough understanding of the purpose your fundraiser and why they matter. Solidifying your fundraiser’s purpose will help you find the key points of your story, giving you structure and direction. If you’re finding it tough to solidify your fundraising purpose, ask yourself the following:

  1. What is the end-goal?
  2. What have I done/do I need to do to reach this end-goal?
  3. What are the specific challenges that my fundraiser must overcome to reach these goals?

Once you have a thorough understanding of your fundraiser’s purpose, its story will come naturally.

Tip # 2: Use the Before-Action-After Format

The format of your fundraiser’s story is just as important as the story itself. One of the most popular formats is the before-action-after format, as it centralizes the impact of your fundraiser.

Before The Fundraiser

Use the opening sections to describe the situation before the fundraiser. It’s important to be as vivid as possible when describing your setting, characters, and circumstances. As you develop the section, ask yourself: Would this inspire someone to hear more? Is there an emotional attachment being made?

Call for Action

In the middle, describe the exact events that called for action. If you were involved since the beginning, be sure to detail how the event made you feel. The important part of this section is describing the teetering event that inspired the start of your fundraiser.

After The Call

In the end sections of your story, describe the exact successes and future plans of the fundraiser. The focus of these sections should be on the direct impact of your success. How did life change for the characters or settings before the fundraiser? How are these changes directly tied to the fundraiser itself?

At the end of the story, offer your supporters the opportunity to help further the impact of your fundraiser. Give information on how they can help raise money and how to keep up with the fundraiser.

Tip #3: The Fundraiser Is the Hero

When stories are made, they tend to focus around the person who made them. Having a self-serving story is the least impactful type of story as it focuses the story on how the fundraiser has impacted the teller, instead of the end-goal.

At the end of the story, the hero should be the fundraiser. Take some time to edit out pronouns like “we” and “our”, they tend to shine the focus on the teller. Replace them the name of the organization or the fundraising campaign itself.

Popcorn Palace is excited to bring you our new Create Joy fundraising initiative! The initiative comes with a fresh brochure design that will help promote the cause of your fundraiser. To learn more about Create Joy and our efforts to make your fundraiser successful, fill out the contact form below and a fundraising expert will reach you shortly!

Boost Donations With a Great Fundraising Page

2 Mar

We live in busy times – which means that your greatest supporters may never have the opportunity to attend a meeting, volunteer at an event, or march for your cause. Still, the age of digital connectivity has its benefits – namely, the ability to connect with supporters all over the world, through your fundraising website.

Studies have shown that many fundraising websites are simply ineffective at gathering donations – usually, due to the simple fact that their design is not quite up to standard when compared to professionally-designed corporate sites (the ones your supporters are used to seeing). At Popcorn Palace, we know that your charitable organization is used to pinching pennies – so you can spend every available cent on supporting your cause!

To help support your efforts, we’ve created this list of five simple tips you can use to improve your fundraising websites – and increase your collected donations.

  1. Keep it simple. Many fundraising websites are simply too long and complicated to engage their audience’s attention. Tell your story clearly and succinctly, and keep it simple – a paragraph or two should suffice. The best sites are limited to one page in length – so state your mission, and then stick to the bare minimum.
  2. Provide options for payment. We suggest offering credit and debit transactions, as well as an option for PayPal. Audience members respond well to choices – and providing limited selections will help streamline the process. It’s also important to make sure that you brand your payment page, if using PayPal, or a third-party processor – it looks more professional, and will set your supporters at ease.
  3. Offer scheduled giving. Whether you use a pop-up box or standard payment selection, offer your supporters the option of choosing a monthly donation in lieu of a one-time gift. Scheduled giving can help you effortlessly increase your collections, and provide your organization with a reliable source of ongoing income.
  4. Tie your donations to their results. Provide a few simple tiers for suggested donations, and (if possible) tie them directly to your efforts. For instance, if your organization feeds the hungry, showing how many meals can be provided with a $10, $20, or $50 donation will connect your efforts to real results create an emotional connection for your supporters, and drive home the value and impact that each dollar holds.
  5. Create a follow-up message. Once your supporter has completed their transaction, send them to a confirmation page which thanks them for their support, and creates an additional call to action! Make it easy for them to acknowledge their donation via social media, and share your page with other supporters. Word of mouth is a great way to spread your message – and it’s likely your supporters are connected to a network of like-minded folks. Allow them to champion your cause with the click of a button – they’ll feel like a hero, and your cause will benefit!

Don’t forget – your fundraising website is the portal to your entire organization – so make sure it puts your best face forward. A well-planned donations page is clear, simple, and straightforward – and makes it easy for supporters to help your cause!

Still have questions on how to give your fundraising efforts a boost? Popcorn Palace’s fundraising team is happy to help you create joy with your fundraising project.

Gain Conversions, Write a “Thank-You” Letter!

23 Feb

Everyone wants to feel appreciated. In fundraising, expressing gratitude is the key to building relationships with supporters for the long-haul. There are many methods that fundraiser’s can use say “Thank You”. But there’s nothing quite like a personal letter to show supporters how important their thoughts and gifts are to meeting your fundraising goals.

In fact, studies by Cygnus Applied Research, Inc. found the likelihood of receiving a second donation increased by 39% after a “Thank You” was received within 24 hours of the gift[1]. Convert your gifts into long term supporters using our guide to build an effective 3-section “Thank You” letter.

  1. Opening Section: Focus on Cause, Action, and Impact

The opening section of your “Thank You” letter should focus on how the gift has impacted your fundraising goals. It should address your cause, the actions of your fundraiser to meet its cause, and how their donation has helped move your fundraiser further. For example:

“Dear Sarah,

Thanks to your support, Midtown High School’s football team has new helmets and cleats to charge the field for a 9 and 10 season! The Bulldog’s will be competing in their State Championship game this Winter and would love it if you joined us.”

Illustrating the cause, action, impact will help communicate the most important information first to set-up the rest of the letter.

  1. Middle Sections: Tell Your Story

Use the middle sections to build up the important points of your opening section through a story. The purpose of this section is to make supporters feel like they are part of the action. The more vivid the story, the more invested supporters will feel in helping the cause.

Offer details in how your fundraiser took steps to accomplishing its goals. Use these questions to organize your thoughts:

  • What challenges has your fundraiser overcome?
  • Who is on the team and how did they grow from the fundraiser?
  • Are there milestones or visual markers that show progress?
  1. Conclusion: Detail New Horizons

The ending sections of your “Thank You” letter should discuss upcoming challenges, milestones, and phases of action. Use the momentum built within the middle sections to inspire your supporters for further action and describe how they can participate.

Invite Supporters to Follow-up

The postscript portion of a letter is the second most important part of your letter after the header. Most people who receive a letter will read the first few lines and the bottom-most information first, accessing whether or not to continue reading. If you have social media handles, video links, and contact information, be sure to include it at the bottom to remind readers to follow-up on your fundraiser.

Don’t forget to attach a reply envelope! According to Andrew Olsen, author of Rainmaking, “Nonprofits that include reply envelopes in their thank you letters have 2nd gift conversion rates that are anywhere from 8%-12% higher than those organizations that don’t include them”[2]. Follow these steps and you’ll convert single-gifts into fully invested supporters for the life of your fundraiser.

We at Popcorn Palace are excited to Create Joy with your new fundraising initiative! We’ve changed the design of our brochures to help your fundraiser meet its goals by speaking to your cause. For more information about Create Joy and how it will help your fundraising efforts, fill out the contact form below and one of our fundraising experts will contact you soon!


[1] Gail P. “How to Increase Donations by 39%”. Guide Star. https://www.guidestar.org/Articles.aspx?path=/rxa/news/articles/2010/how-to-increase-donations-by-39-percent.aspx

[2] Andrew O. “Should you include a reply envelope in your thank you letters?”. AndrewOlsen.net. http://www.andrewolsen.net/should-you-include-a-reply-envelope-in-your-thank-you-letters/

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